Recruitment campaign, Brighton & Hove Buses and Metrobus
I developed creative concepts for a recruitment campaign aimed at getting more young women into bus driver roles, due to the field being woefully underrepresented.
The static campaign was developed in collaboration with an external film company who produced an engaging film to promote on social media. The campaign was rolled out across outdoor advertising, posters, online and social media.
I also art directed the photography for the campaign which used real local bus drivers.
Days Out Campaign, Brighton & Hove Buses and Metrobus
I developed concepts for a marketing campaign to promote local days out by bus. The design had to work across a wide range of specs and sizes, including Double Royal posters at Bus stops, bus backs and sides to digital screens and social media posts.
The concept centered around the idea of the horizon line leading to different locations to be explored.
Campaign Branding, Barts Health Trust, NHS
I created concepts to promote a new NHS sexual health service across East London. Taking market research as a starting point and working closely with a copywriter, I created concepts for a campaign celebrating sexuality with an approachable, non-clinical feel.
Barnardo's Big Toddle Campaign
I worked on the integrated design and art direction for this fundraising campaign. I created new illustrations which became giant cut outs which were used with child models on set. I also coordinated and directed the photoshoot, and designed the accompanying website.
